What is a social media audit?

A social media audit is a review of your current social media activity, profile quality, and engagement to identify what is working and what needs improvement. It covers posting frequency, profile completeness, hashtag usage, response times, and analytics tracking.

How often should I audit my social media?

Most businesses benefit from a social media audit every 90 days. This gives you enough time to make changes and see results, while catching issues before they compound over a full year.

What is a good social media audit score?

A score of 8 or higher out of 10 indicates a strong, well-rounded social media presence. Scores of 5–7 suggest room for improvement in consistency and engagement, while scores below 5 indicate significant gaps that should be addressed immediately, starting with posting frequency and profile completeness.

What should I fix first after a social media audit?

Prioritize posting consistency first — aim for at least 3 posts per week. Next, complete your Google Business Profile if it is missing or incomplete. Then focus on adding calls-to-action to your posts and responding to comments within 24 hours.

Free Tool — 2-Minute Audit

Social Media Audit Checklist

Answer 10 yes/no questions about your current social media to get your score and see what to fix first.

Consistency

Do you post at least 3 times per week?

Reach

Do you post on at least 2 platforms?

Discoverability

Do you use hashtags in every post?

Profile

Does your bio clearly describe what you do and who you serve?

Local SEO

Is your Google Business Profile fully complete and active?

Engagement

Do you respond to comments within 24 hours?

Analytics

Do you track which posts get the most engagement?

Timing

Do you post on Sundays or weekends?

Conversion

Does your content include calls-to-action (book now, call us, etc.)?

Trust

Have you posted a customer review or testimonial in the last 30 days?

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Presly solves every item on this audit — AI content, consistent scheduling, hashtags, analytics, and more. Start free for 7 days.

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