PreslyEngagement Rate Calculator
Calculate your social media engagement rate and see how you compare to industry benchmarks.
Example output: engagement rates for local businesses
What this calculator typically shows for real local service businesses posting consistently on each platform.
Nail Salon — Instagram
Excellent 🌟
Strong before-after content + booking CTAs drive high saves and comments
Restaurant — Facebook
Average 📊
Facebook organic reach is lower — posting daily specials with photos helps
Personal Trainer — LinkedIn
Excellent 🌟
Educational posts and client transformations perform exceptionally on LinkedIn
Frequently asked questions
What is a good engagement rate on Instagram?
A good Instagram engagement rate is 1–5%. Rates above 5% are considered excellent and indicate highly engaged followers. Rates below 1% suggest the account may need more consistent posting, better content, or audience alignment.
How is social media engagement rate calculated?
Engagement rate is calculated by dividing the total number of interactions (likes + comments + shares) by the total number of followers, then multiplying by 100. For example, 200 interactions on a 5,000 follower account = (200 ÷ 5,000) × 100 = 4% engagement rate.
What counts as engagement on social media?
Engagement includes likes, comments, shares, saves, and reactions on your posts. Comments and saves are weighted more heavily by algorithms than likes because they indicate stronger intent and content value.
Why is my engagement rate dropping?
Engagement rates often drop due to inconsistent posting, content that doesn't match audience interests, posting at the wrong times, or rapid follower growth that outpaces content quality. Improving posting consistency, content variety, and using the best times to post typically reverses engagement decline.
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