What should I post on social media each day?

A proven weekly rhythm for local businesses is: Monday — motivational or week-start content; Tuesday — educational tips; Wednesday — behind the scenes; Thursday — testimonials or social proof; Friday — promotions or offers; Saturday — community or fun content; Sunday — inspiration or a preview of the coming week.

How many times per week should a business post on social media?

Most local businesses see the best results posting 3–5 times per week on Instagram and Facebook, and 2–3 times per week on LinkedIn. Consistency matters more than frequency — posting 3 times per week every week outperforms sporadic bursts of daily posting.

Do I need to post on every social media platform?

No. It is better to post consistently on 2–3 platforms than to spread yourself too thin across all of them. For most local businesses, Instagram and Facebook are the highest-priority platforms, followed by Google Business Profile.

What is content batching?

Content batching means creating all of your social media posts for the week in a single dedicated session, then scheduling them to publish automatically. This approach saves time, reduces decision fatigue, and improves consistency.

Free Template

Social Media Content Calendar Template

The recommended weekly posting schedule for local businesses — with daily content themes and platform recommendations.

Day	Theme	Instagram	Facebook	LinkedIn	Google Business
Monday	Motivational / Week Start			—	—
Tuesday	Education / Tips		—		—
Wednesday	Behind the Scenes			—	—
Thursday	Testimonial / Social Proof		—		—
Friday	Promotion / Offer			—
Saturday	Community / Fun	—	—	—	—
Sunday	Inspiration / Week Preview	—	—	—	—

Recommended for local service businesses. Adjust platform mix based on your audience.

Let Presly fill this calendar automatically

Presly generates and schedules content for every slot in your calendar — automatically, in your brand voice. Start free for 7 days.

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