What should a business social media bio include?

An effective business social media bio should include: your business name, what you do (your service or product), who you serve (your target audience or location), and a clear call to action — such as booking a consultation, visiting your website, or sending a message.

How long should an Instagram bio be?

Instagram bios are limited to 150 characters. Focus on the most important information: what you do, who you serve, and one call to action. Use line breaks to make the bio easy to scan.

Should I use hashtags in my Instagram bio?

You can include 1–2 branded hashtags in your Instagram bio, but avoid keyword hashtags. Bio hashtags do not significantly improve discoverability and can make your bio look cluttered. Your bio link and call to action are more valuable uses of that space.

What is the difference between a bio and a link in bio?

Your bio is the short description text displayed on your social media profile. A 'link in bio' refers to the single clickable URL you add to your profile, which can point to your website, a booking page, or a landing page with multiple links. Both work together to convert profile visitors into customers.

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Your name or business name

What do you do / offer?

Who do you serve?

Call to action (optional)

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