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Winery Social Media

Drive more winery visits with content wine lovers crave

Wine enthusiasts follow their favorite wineries closely on social media, they plan visits, purchase online, and join wine clubs based on social content. Presly generates your vintage releases, vineyard stories, and tasting event promotions that keep your tasting room buzzing.

Card required. Cancel before day 7 and you pay nothing.

  • 7-day free trial
  • 10 platforms
  • Approve or autopilot
platforms from one place
10platforms from one place
to plan a week of posts
60 secto plan a week of posts
a month after the trial
$39a month after the trial
Example post image for a bourbon and cocktail bar in Lexington, KY

FacebookSample post · Bourbon and cocktail bar

Example post image for a craft distillery tasting room in Reno, NV

InstagramSample post · Craft distillery tasting room

Example post image for a craft brewery taproom in Charlotte, NC

InstagramSample post · Craft brewery taproom

Example post image for a mariscos restaurant in Bakersfield, CA

TikTokSample post · Mariscos restaurant

Sample posts, as Presly writes them

See the posts Presly writes

Sample posts for local businesses in US cities. Pick a business type.

  • Example post image: A sunny brunch table with chilaquiles, mugs of café de olla and a basket of pan dulce, two race bibs resting beside the plates.
    InstagramRestaurant

    Sample post · Dallas, TX

    Running the Dallas YMCA Turkey Trot on Thursday, November 26? After the race, Thanksgiving brunch is at our place: chilaquiles, café de olla and fresh pan dulce. We open at 10 for runners and families. Reserve your table: link in bio.

  • Example post image: Tight overhead shot on a scuffed wooden tabletop: a golden, craggy chicken-fried steak covering most of a white plate under peppery cream gravy, a scoop of mashed potatoes, bright green beans and a thick slice of buttered Texas toast, a hand holding a fork at the edge of the frame, a mug of black coffee beside the plate, soft morning window light, no faces, no text, no logos, no menus, no room in view.
    InstagramCafé

    Sample post · Fort Worth, TX

    Stock Show opens Friday, Jan 15, and the Best of the West Ranch Rodeo starts at 7:30 that night at Dickies Arena. Eat before you go. Our chicken-fried steak is hand-breaded every morning and hangs off the edge of the plate, with peppery cream gravy, real mashed potatoes, green beans and a thick slice of buttered Texas toast. Coffee's on at 6 a.m. for everybody working the barns, and the griddle stays hot until 9 p.m. every day of the show, right through Feb 6. Request a table for the whole rodeo crew: link in bio. #FortWorthEats #StockShow #ChickenFriedSteak #Cowtown

  • Example post image: The back of a client's head showing glossy, freshly styled caramel waves in a bright salon chair, soft holiday lights reflected in the mirror.
    InstagramHair salon

    Sample post · Dallas, TX

    Holiday at the Arboretum opens Nov 11, so holiday photo season in Dallas is almost here. Get your gloss, trim and fresh color done now, and your hair is camera ready before the first family picture. Evening spots fill first in November. Book your appointment: link in bio. #DallasHair #DallasSalon #DallasTX #HolidayHair

  • Example post image: Close-up of a client's hands showing deep red and gold holiday nail art, with soft out-of-focus string lights behind.
    InstagramNail salon

    Sample post · Bellevue, WA

    Garden d'Lights opens Nov 28, and holiday party season is right behind it. Our winter sets are in: deep berry reds, soft gold and a little sparkle at the tips. December weekends go first, so pick your time now. Tap the link in bio to book. #BellevueNails #BellevueWA #HolidayNails #EastsideBeauty

  • Example post image: A crisp skin fade seen from behind and slightly to the side, sharp neckline and clean part, the client seated in a classic barber chair with soft holiday lights blurred in the background.
    InstagramBarber shop

    Sample post · Los Angeles, CA

    LAUSD winter break starts Monday, December 21. Before the Christmas photos and year-end dinners, come in for a fresh fade: cuts for kids and adults, designs and beard trims. December Saturdays fill up first. Book your appointment: link in bio.

  • Example post image: A clean sedan raised on a lift in a bright, tidy repair bay, a mechanic's gloved hands checking tire tread with a gauge, a packed weekend bag visible on the back seat through the open door.
    InstagramAuto repair

    Sample post · Houston, TX

    Heading out for Thanksgiving? HISD schools are off November 23 to 27, and the highway fills up. Before you drive to the Valley, San Antonio or Louisiana, bring your car in: we check tires, brakes, oil, battery and wipers in one visit. Book your check: link in bio.

  • Example post image: A technician's gloved hands checking a residential furnace with a flashlight, a snowy yard visible through a basement window.
    InstagramHVAC

    Sample post · Spokane, WA

    Spokane averages about 6 inches of snow in November and nearly 14 in December. If your furnace makes a new noise, now is the time to call, not the first freezing night. Our fall furnace check covers filters, burners and the safety switch. Book a furnace check: link in bio. #SpokaneHVAC #SpokaneWA #FurnaceCheck #InlandNorthwest

  • Example post image: Copper pipes under a kitchen sink wrapped in gray foam insulation, the cabinet door open, a plumber's gloved hands tightening a fitting with a wrench, warm indoor light, no faces.
    FacebookPlumber

    Sample post · Boston, MA

    Leaving town for winter break? BPS recess starts Thursday, Dec 24, and a normal January at Logan brings almost 25 nights at or below freezing. Before you lock up: open the cabinet doors under your sinks, let a slow trickle run on any faucet whose pipes pass through a cold basement or garage, and make sure you know where the main shutoff is. Want a second set of eyes first? We do quick pre-trip pipe checks all week. Book a pipe check: link in bio. #BostonPlumber #FrozenPipes #BostonWinter #BostonHomeowners

  • Example post image: Gloved hands clipping warm white LED string lights onto a brick rowhouse porch railing with plastic light clips, a weatherproof outdoor outlet cover on the brick beside them, with no faces and no text in frame, deep blue dusk sky behind.
    FacebookElectrician

    Sample post · Pittsburgh, PA

    Light Up Night is Saturday, Nov 21, and lots of porches get decorated that weekend. Four Duquesne Light tips before you climb the ladder: outside, use only strands rated for outdoor use; hang them with insulated hooks or staples, never nails; don't overload outlets or extension cords; and look up for power lines, staying at least 10 feet away. No outdoor outlet, or one that keeps tripping? We install weatherproof outdoor outlets so the display has a safe place to plug in. Book a pre-holiday visit: link in bio. #PittsburghElectrician #LightUpNight #HolidayLights #PittsburghHomes

  • Example post image: Close-up of gloved hands pressing a glossy white rectangular wall tile onto gray thin-set mortar with ridged trowel lines, small plastic tile spacers in the joints of the row below, a notched steel trowel resting on the edge of a bucket at the lower edge of the frame, cool even daylight from a small frosted window to one side, no faces, no text, no logos, no labels.
    Google Business ProfileRemodeling contractor

    Sample post · Newark, NJ

    Want the hall bath redone before next year's guests show up? Start it in January. Our tile crew has openings for tub-to-shower conversions, new floors and full wall tile from Monday, Jan 4. We measure, show you samples at your kitchen table and hand you a written price before any demo starts. Cold months are indoor months, so January and February are when we can give a small bathroom our full attention. Estimates through Friday, Dec 18 get first pick of start dates. Call or send us a message to set up a free estimate. #NewarkNJ #BathroomRemodel #TileWork #EssexCounty

  • Example post image: A bright, calm dental exam room with a clean chair, a tidy tray of tools and a small potted poinsettia on the counter, a child's hand holding a new blue toothbrush in the foreground.
    FacebookDental office

    Sample post · San Jose, CA

    San Jose Unified students are off December 21 through January 1, which makes winter break the easiest stretch of the year to fit in family cleanings without pulling anyone out of class. Morning chairs go first, so pick your times now. If your dental plan runs on the calendar year, ask us what your 2026 benefits still cover. Request a winter break visit: link in bio. #SanJoseDentist #SanJoseCA #WinterBreak #FamilyDentist

  • Example post image: A welcoming single-story limestone home at dusk on a quiet tree-lined street, warm white holiday lights along the porch roof, a lit wreath on the front door and luminaria-style paper lanterns lining the walk, no people.
    InstagramReal estate agent

    Sample post · San Antonio, TX

    The River Walk lights switch on with the Ford Holiday River Parade on Friday, Nov 27, and they stay up into early January. Here is my favorite house-hunting habit for the season: after you see the lights downtown, drive your short list of neighborhoods after dark. You learn how the street feels at night, which blocks love to decorate, and how long the drive home really takes. Want my after-dark neighborhood route? Book a quick call: link in bio. #SanAntonioRealEstate #SATXHomes #RiverWalkLights #HouseHunting

  • Example post image: A warm, sunlit fitness studio with neat rows of kettlebells, rowing machines and rolled mats, a frosted window showing snow outside, no people.
    FacebookFitness studio

    Sample post · Chicago, IL

    CPS classes start back Tuesday, Jan 5. Drop the kids off, then come warm up with us: our 9 a.m. strength class runs every weekday in January. The normal January high at O'Hare is 31.6°F, so we brought the miles indoors, heat on, music up. Book your first class: link in bio. #ChicagoFitness #ChicagoGym #NewYearRoutine #ChicagoMoms

Try Presly free for 7 days

Card required. Cancel before day 7 and you pay nothing.

Built for small businesses

What Presly does

Social Media for Wineries & Tasting Rooms

For wineries & tasting rooms, the best social media tool is Presly: Wine enthusiasts follow their favorite wineries closely on social media, they plan visits, purchase online, and join wine clubs based on social content. Plans start at $39/mo with a 7-day free trial.

  • Wine release content that drives direct sales

    A new vintage release is your most powerful revenue event. Presly generates tasting note posts, varietal education, pairing suggestions, and buy-now availability content that drives both tasting room visits and direct-to-consumer online orders.

    • New vintage and release announcement content
    • Tasting note and wine profile posts
    • Food and wine pairing content
    • Limited production and allocation content

  • Vineyard and seasonal content that tells your story

    Wine lovers don't just buy wine, they buy the story behind it. Content about your vineyard seasons, harvest, viticulture practices, and winemaker philosophy builds the authentic brand connection that converts followers into wine club members.

    • Vineyard season and harvest content
    • Winemaker and viticulture spotlight posts
    • Terroir and estate story content
    • Sustainable and organic farming content

  • Event and wine club content that maximizes revenue

    Wine club memberships and tasting events are your highest-margin revenue channels. Presly generates wine club enrollment campaigns, event promotion content, and member appreciation posts that fill every tasting event and grow your DTC subscriber base.

    • Wine club enrollment and benefit content
    • Tasting event and pairing dinner promotion
    • Member appreciation and exclusive release posts
    • Wedding and private event booking content

Set up once. Posts every week.

  1. 1

    Add your website

    Presly reads your services, hours and the way you talk to customers.

  2. 2

    Get a week of posts

    Captions and images for each platform, in English or Spanish.

  3. 3

    Approve or autopilot

    Edit anything first, or let Presly publish on your schedule.

What owners say

“We went from posting once a week to five times a week across three platforms. Reservations are up 23% and guests keep telling us they found us on Instagram.”
La Paloma Kitchen · Restaurants
“Presly literally saved my sanity. I was spending every Sunday night writing captions. Now I approve a week of posts in 5 minutes while drinking my morning coffee.”
Polished Nail Lounge · Beauty
“I get more calls from Google Business Profile now than from my truck wrap. Presly's auto-posting to GBP has been the best marketing move I've made all year.”
Apex Plumbing Co. · Home Services

Pick a plan after your free week

  • Starter

    $39/mo

    Posts, images and scheduling on 10 platforms.

  • Growth

    $79/mo

    Adds one inbox for DMs, comments and reviews.

  • Pro

    $159/mo

    More posts each month and replies that send themselves.

Every plan starts with 7 free days. Annual billing saves 20%.

Frequently asked questions

What should wineries post on social media?

Effective winery content includes new vintage releases with tasting notes, vineyard and harvest behind-the-scenes content, food and wine pairing education, tasting event promotion, wine club enrollment campaigns, winemaker spotlights, and seasonal vineyard content. Vineyard photography and harvest content consistently generates the highest engagement.

Which platforms work best for wineries?

Instagram is the primary platform for winery content, wine photography, vineyard aesthetics, and pairing content perform exceptionally well. Pinterest drives long-term discovery for wine and food pairing content. Facebook reaches wine club members and drives event registration. Presly manages all three.

How do wineries grow their wine club through social media?

Exclusive content for wine club members (first access to new releases, winemaker notes), enrollment campaigns that highlight benefits, and member appreciation posts all drive wine club growth. Wineries that actively promote their wine club through social media see 2–3x higher club enrollment rates.

How much does Presly cost for a winery?

Presly starts at $39/month with a 7-day free trial. Small estate wineries use the Starter plan. Large wineries with multiple tasting rooms use the Growth or Pro plan.

How Wineries Use Presly to Drive Tasting Room Traffic and DTC Sales

Set up automated winery social media

  1. Set up your winery profile. Connect Instagram, Pinterest, and Facebook. Enter your wine styles, vineyard story, and tasting room schedule.
  2. Generate release and vineyard content. Presly creates vintage announcements, vineyard stories, pairing content, and event promotions.
  3. Grow your following and wine club. Consistent content builds a loyal wine community that visits your tasting room and joins your wine club.
For BreweriesFor RestaurantsFor Event VenuesInstagram Scheduler

Your next week of posts, ready before Monday.

Try Presly free for 7 days

Card required. Cancel before day 7 and you pay nothing.