PreslyGenerate more loan applications with content that guides home buyers
First-time home buyers research the mortgage process for months before applying. Presly generates the home buying education, rate update content, and trust-building posts that position you as the go-to loan officer in your market.
Plans from $39/mo · 7-day free trial · See plans
Home buying education that attracts first-time buyers
First-time buyers are your highest-growth client segment — and they need the most education. Content that demystifies the mortgage process, explains loan types, and walks buyers through the purchase timeline positions you as the trusted guide who earns the application.
- First-time buyer step-by-step education
- Pre-approval vs pre-qualification explanation
- Loan type comparison (FHA, VA, conventional, USDA)
- Down payment and closing cost education
Rate update content that keeps you top of mind
When rates change, home buyers call the loan officer they've been following. Regular rate commentary, market update posts, and refinance opportunity alerts keep you at the top of buyers' minds throughout their multi-month research journey.
- Weekly rate update and market commentary
- Refinance opportunity alert content
- Rate lock timing and strategy education
- Economic news impact on mortgage rates
Realtor referral relationship content
Your most valuable referral partners are real estate agents. Content that showcases your fast closings, program expertise, and client service builds the referral relationships that generate a consistent flow of buyer leads.
- Realtor partnership and referral content
- Fast closing and pre-approval speed posts
- Client success and closing celebration features
- VA loan and first-time buyer program spotlights
You post. Customers respond. Presly catches every reply.
The AI generates and schedules your posts — and when customers respond, every DM, comment, and Google Business review lands in one unified inbox. No more app-switching, no more missed inquiries. The whole workflow, start to finish, in one place.
- Every DM from Instagram, Facebook, and more — one screen
- Google Business reviews alongside your social comments
- Reply without leaving Presly — generate posts and manage responses together
- Never miss a new customer, a 5-star review, or an unanswered question
- On Pro, AI drafts an on-brand reply — you edit and approve before it sends
Love your work! Are you taking new clients?
⭐⭐⭐⭐⭐ Amazing service, highly recommend!
Hi, do you offer weekend appointments?
All platforms · One screen · Zero missed messages
Frequently asked questions
What should mortgage brokers post on social media?
Home buying education (process explanation, loan types, down payment options), rate updates and market commentary, client closing celebrations, Realtor partnership content, first-time buyer program spotlights, and refinance opportunity alerts.
Which platforms work best for mortgage professionals?
LinkedIn for Realtor and professional referral relationships. Facebook for consumer-facing home buyer education. Instagram for lifestyle and closing celebration content. Presly manages all three simultaneously.
How much does Presly cost?
Presly starts at $39/month with a 7-day free trial.
Be the loan officer buyers call when they're ready to buy
Presly generates your home buying education, rate updates, and referral content automatically — keeping you visible to buyers throughout their entire home purchase journey.
Plans from $39/mo · 7-day free trial · See plans