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Mental Health Practice Social Media

Grow your therapy practice without the overwhelm

Mental health professionals who post consistently on social media see 30–50% more client inquiries. Presly generates warm, evidence-based content that reduces stigma, builds trust, and positions you as the go-to therapist in your community.

Card required. Cancel before day 7 and you pay nothing.

  • 7-day free trial
  • 10 platforms
  • Approve or autopilot
platforms from one place
10platforms from one place
to plan a week of posts
60 secto plan a week of posts
a month after the trial
$39a month after the trial
Example post image for a dental office in San Jose, CA

FacebookSample post · Dental office

Example post image for a massage therapy studio in Savannah, GA

Google Business ProfileSample post · Massage therapy studio

Example post image for a med spa in Miami, FL

InstagramSample post · Med spa

Example post image for a facial and skincare studio in Irvine, CA

InstagramSample post · Facial and skincare studio

Sample posts, as Presly writes them

See the posts Presly writes

Sample posts for local businesses in US cities. Pick a business type.

  • Example post image: A bright, calm dental exam room with a clean chair, a tidy tray of tools and a small potted poinsettia on the counter, a child's hand holding a new blue toothbrush in the foreground.
    FacebookDental office

    Sample post · San Jose, CA

    San Jose Unified students are off December 21 through January 1, which makes winter break the easiest stretch of the year to fit in family cleanings without pulling anyone out of class. Morning chairs go first, so pick your times now. If your dental plan runs on the calendar year, ask us what your 2026 benefits still cover. Request a winter break visit: link in bio. #SanJoseDentist #SanJoseCA #WinterBreak #FamilyDentist

  • Example post image: The back of a client's head showing glossy, freshly styled caramel waves in a bright salon chair, soft holiday lights reflected in the mirror.
    InstagramHair salon

    Sample post · Dallas, TX

    Holiday at the Arboretum opens Nov 11, so holiday photo season in Dallas is almost here. Get your gloss, trim and fresh color done now, and your hair is camera ready before the first family picture. Evening spots fill first in November. Book your appointment: link in bio. #DallasHair #DallasSalon #DallasTX #HolidayHair

  • Example post image: A sunny brunch table with chilaquiles, mugs of café de olla and a basket of pan dulce, two race bibs resting beside the plates.
    InstagramRestaurant

    Sample post · Dallas, TX

    Running the Dallas YMCA Turkey Trot on Thursday, November 26? After the race, Thanksgiving brunch is at our place: chilaquiles, café de olla and fresh pan dulce. We open at 10 for runners and families. Reserve your table: link in bio.

  • Example post image: Close-up of a client's hands showing deep red and gold holiday nail art, with soft out-of-focus string lights behind.
    InstagramNail salon

    Sample post · Bellevue, WA

    Garden d'Lights opens Nov 28, and holiday party season is right behind it. Our winter sets are in: deep berry reds, soft gold and a little sparkle at the tips. December weekends go first, so pick your time now. Tap the link in bio to book. #BellevueNails #BellevueWA #HolidayNails #EastsideBeauty

  • Example post image: A crisp skin fade seen from behind and slightly to the side, sharp neckline and clean part, the client seated in a classic barber chair with soft holiday lights blurred in the background.
    InstagramBarber shop

    Sample post · Los Angeles, CA

    LAUSD winter break starts Monday, December 21. Before the Christmas photos and year-end dinners, come in for a fresh fade: cuts for kids and adults, designs and beard trims. December Saturdays fill up first. Book your appointment: link in bio.

  • Example post image: A clean sedan raised on a lift in a bright, tidy repair bay, a mechanic's gloved hands checking tire tread with a gauge, a packed weekend bag visible on the back seat through the open door.
    InstagramAuto repair

    Sample post · Houston, TX

    Heading out for Thanksgiving? HISD schools are off November 23 to 27, and the highway fills up. Before you drive to the Valley, San Antonio or Louisiana, bring your car in: we check tires, brakes, oil, battery and wipers in one visit. Book your check: link in bio.

  • Example post image: A technician's gloved hands checking a residential furnace with a flashlight, a snowy yard visible through a basement window.
    InstagramHVAC

    Sample post · Spokane, WA

    Spokane averages about 6 inches of snow in November and nearly 14 in December. If your furnace makes a new noise, now is the time to call, not the first freezing night. Our fall furnace check covers filters, burners and the safety switch. Book a furnace check: link in bio. #SpokaneHVAC #SpokaneWA #FurnaceCheck #InlandNorthwest

  • Example post image: Copper pipes under a kitchen sink wrapped in gray foam insulation, the cabinet door open, a plumber's gloved hands tightening a fitting with a wrench, warm indoor light, no faces.
    FacebookPlumber

    Sample post · Boston, MA

    Leaving town for winter break? BPS recess starts Thursday, Dec 24, and a normal January at Logan brings almost 25 nights at or below freezing. Before you lock up: open the cabinet doors under your sinks, let a slow trickle run on any faucet whose pipes pass through a cold basement or garage, and make sure you know where the main shutoff is. Want a second set of eyes first? We do quick pre-trip pipe checks all week. Book a pipe check: link in bio. #BostonPlumber #FrozenPipes #BostonWinter #BostonHomeowners

  • Example post image: Gloved hands clipping warm white LED string lights onto a brick rowhouse porch railing with plastic light clips, a weatherproof outdoor outlet cover on the brick beside them, with no faces and no text in frame, deep blue dusk sky behind.
    FacebookElectrician

    Sample post · Pittsburgh, PA

    Light Up Night is Saturday, Nov 21, and lots of porches get decorated that weekend. Four Duquesne Light tips before you climb the ladder: outside, use only strands rated for outdoor use; hang them with insulated hooks or staples, never nails; don't overload outlets or extension cords; and look up for power lines, staying at least 10 feet away. No outdoor outlet, or one that keeps tripping? We install weatherproof outdoor outlets so the display has a safe place to plug in. Book a pre-holiday visit: link in bio. #PittsburghElectrician #LightUpNight #HolidayLights #PittsburghHomes

  • Example post image: Close-up of gloved hands pressing a glossy white rectangular wall tile onto gray thin-set mortar with ridged trowel lines, small plastic tile spacers in the joints of the row below, a notched steel trowel resting on the edge of a bucket at the lower edge of the frame, cool even daylight from a small frosted window to one side, no faces, no text, no logos, no labels.
    Google Business ProfileRemodeling contractor

    Sample post · Newark, NJ

    Want the hall bath redone before next year's guests show up? Start it in January. Our tile crew has openings for tub-to-shower conversions, new floors and full wall tile from Monday, Jan 4. We measure, show you samples at your kitchen table and hand you a written price before any demo starts. Cold months are indoor months, so January and February are when we can give a small bathroom our full attention. Estimates through Friday, Dec 18 get first pick of start dates. Call or send us a message to set up a free estimate. #NewarkNJ #BathroomRemodel #TileWork #EssexCounty

  • Example post image: Tight overhead shot on a scuffed wooden tabletop: a golden, craggy chicken-fried steak covering most of a white plate under peppery cream gravy, a scoop of mashed potatoes, bright green beans and a thick slice of buttered Texas toast, a hand holding a fork at the edge of the frame, a mug of black coffee beside the plate, soft morning window light, no faces, no text, no logos, no menus, no room in view.
    InstagramCafé

    Sample post · Fort Worth, TX

    Stock Show opens Friday, Jan 15, and the Best of the West Ranch Rodeo starts at 7:30 that night at Dickies Arena. Eat before you go. Our chicken-fried steak is hand-breaded every morning and hangs off the edge of the plate, with peppery cream gravy, real mashed potatoes, green beans and a thick slice of buttered Texas toast. Coffee's on at 6 a.m. for everybody working the barns, and the griddle stays hot until 9 p.m. every day of the show, right through Feb 6. Request a table for the whole rodeo crew: link in bio. #FortWorthEats #StockShow #ChickenFriedSteak #Cowtown

  • Example post image: A welcoming single-story limestone home at dusk on a quiet tree-lined street, warm white holiday lights along the porch roof, a lit wreath on the front door and luminaria-style paper lanterns lining the walk, no people.
    InstagramReal estate agent

    Sample post · San Antonio, TX

    The River Walk lights switch on with the Ford Holiday River Parade on Friday, Nov 27, and they stay up into early January. Here is my favorite house-hunting habit for the season: after you see the lights downtown, drive your short list of neighborhoods after dark. You learn how the street feels at night, which blocks love to decorate, and how long the drive home really takes. Want my after-dark neighborhood route? Book a quick call: link in bio. #SanAntonioRealEstate #SATXHomes #RiverWalkLights #HouseHunting

  • Example post image: A warm, sunlit fitness studio with neat rows of kettlebells, rowing machines and rolled mats, a frosted window showing snow outside, no people.
    FacebookFitness studio

    Sample post · Chicago, IL

    CPS classes start back Tuesday, Jan 5. Drop the kids off, then come warm up with us: our 9 a.m. strength class runs every weekday in January. The normal January high at O'Hare is 31.6°F, so we brought the miles indoors, heat on, music up. Book your first class: link in bio. #ChicagoFitness #ChicagoGym #NewYearRoutine #ChicagoMoms

Try Presly free for 7 days

Card required. Cancel before day 7 and you pay nothing.

Built for small businesses

What Presly does

Social Media for Mental Health Therapists & Counselors

For mental health therapists & counselors, the best social media tool is Presly: Mental health professionals who post consistently on social media see 30–50% more client inquiries. Presly generates warm, evidence-based content that reduces stigma, builds trust, and positions you as the go-to therapist in your community. Plans start at $39/mo with a 7-day free trial.

  • Stigma-reducing content that opens doors

    The most powerful thing a therapist can do on social media is normalize mental health conversations. Presly generates compassionate, evidence-based posts about anxiety, depression, relationships, and self-care that reach the people who need you, before they're ready to search.

    • Mental health awareness content
    • Anxiety and stress management tips
    • Relationship and communication posts
    • Self-care and boundary-setting content

  • HIPAA-safe content, always

    Presly generates only original educational content, never anything involving client information. Every post is professional, trauma-informed, and appropriate for public social media. You maintain full ethical standards while building a visible online presence.

    • No client-identifying information
    • Trauma-informed language
    • Ethically appropriate content
    • Professional boundary maintenance

  • Be found by the clients who need you most

    Most therapy clients search online before reaching out. Consistent Google Business Profile posting and Instagram education content puts your practice in front of people actively looking for support in your area, when they're most ready to book.

    • Local search optimization via GBP
    • Specialty-specific content (anxiety, trauma, couples)
    • Intake process explainer posts
    • What to expect in therapy content

Set up once. Posts every week.

  1. 1

    Add your website

    Presly reads your services, hours and the way you talk to customers.

  2. 2

    Get a week of posts

    Captions and images for each platform, in English or Spanish.

  3. 3

    Approve or autopilot

    Edit anything first, or let Presly publish on your schedule.

What owners say

“Presly literally saved my sanity. I was spending every Sunday night writing captions. Now I approve a week of posts in 5 minutes while drinking my morning coffee.”
Polished Nail Lounge · Beauty
“My yoga studio is small but our social presence now looks like a franchise. Presly keeps us visible and the AI somehow captures our peaceful, grounded vibe perfectly.”
Stillwater Yoga · Fitness
“I get more calls from Google Business Profile now than from my truck wrap. Presly's auto-posting to GBP has been the best marketing move I've made all year.”
Apex Plumbing Co. · Home Services

Pick a plan after your free week

  • Starter

    $39/mo

    Posts, images and scheduling on 10 platforms.

  • Growth

    $79/mo

    Adds one inbox for DMs, comments and reviews.

  • Pro

    $159/mo

    More posts each month and replies that send themselves.

Every plan starts with 7 free days. Annual billing saves 20%.

Frequently asked questions

Is it ethical for therapists to use social media for marketing?

Yes, when done thoughtfully. Professional associations like APA and NASW support therapist social media presence for education and destigmatization. Presly generates content that maintains professional ethics: no clinical advice, no client information, no dual relationships. Content focuses on psychoeducation, general wellness, and practice information.

What should mental health therapists post on social media?

High-performing therapy content includes: mental health psychoeducation (anxiety symptoms, coping strategies, therapy myths), practice information (specialties, what to expect, how therapy works), awareness campaigns (Mental Health Month, World Mental Health Day), and relatable content about everyday emotional wellness. Presly generates all of these automatically.

Can social media help therapists get more clients?

Yes. A 2025 survey found 67% of therapy clients researched therapists on social media before booking. Therapists who post consistently report 2–3x more organic inquiries than those without a social presence. Educational content builds trust over time, many clients follow a therapist for weeks before reaching out.

Which platforms are best for mental health therapists?

Instagram is the strongest platform for therapists, carousel posts on mental health topics regularly get shared widely. Facebook reaches older demographics and local community members. LinkedIn works for therapists targeting corporate wellness or professional referrals. Google Business Profile improves 'therapist near me' local search visibility. Presly manages all of them.

How much time does social media take with Presly?

About 10–15 minutes per week. Presly generates your full content calendar. You spend a few minutes reviewing and approving posts in your inbox. Presly handles the scheduling and publishing automatically, leaving you free to focus on clients, not content.

How Mental Health Therapists Build a Social Media Presence with Presly

Set up a professional, ethical social media presence for your therapy practice in three steps

  1. Set up your practice profile. Connect your social accounts and enter your website URL. Specify your specialties, anxiety, trauma, couples, CBT, etc. Presly tailors every post to your specific practice focus and therapeutic approach.
  2. Generate educational content. Presly creates a month of psychoeducation posts, wellness tips, therapy FAQs, and awareness content. All content is professionally worded, stigma-reducing, and ethically appropriate for public social media.
  3. Review, approve, and grow. Spend 10 minutes each week reviewing posts in your Presly inbox. Approve what resonates, edit what you want to personalize, and Presly publishes everything automatically, keeping your practice visible to the clients who need you.
For CoachesFor NutritionistsGoogle Business ProfileInstagram Scheduler

Your next week of posts, ready before Monday.

Try Presly free for 7 days

Card required. Cancel before day 7 and you pay nothing.