Sunrise Realty Group

Sunrise Realty Group is a mid-size brokerage in Austin with 8 active agents. Each agent was responsible for their own social media — and it showed. Listing posts ranged from polished to barely legible. Some agents posted daily; others hadn't touched their accounts in months.

The managing broker knew that social media was increasingly where home buyers started their search. But the inconsistency made the agency look disorganized. A potential seller browsing the team's collective social presence would see eight completely different brands, tones, and quality levels.

Hiring a dedicated social media manager for 8 agents' worth of content would cost $3,000-5,000 per month — well beyond what made sense for the brokerage's size. They needed a way to unify their brand without adding headcount.

The managing broker created a shared Presly workspace and invited all 8 agents. They defined a unified brand profile — professional but approachable, Austin-local, focused on helping families find their perfect home. Every post generated through Presly would reflect this shared identity.

Each agent connected their individual social accounts (Instagram, Facebook, LinkedIn) to the workspace. When a new listing came in, the agent entered the details into Presly, and the AI generated a full set of multi-platform posts — an Instagram carousel caption, a Facebook community post, and a LinkedIn market insight — all in the shared brand voice. Weekly market update posts were generated automatically every Monday.

Presly became the agency's social media engine. Instead of 8 agents spending 6+ hours per week each writing posts, they now spent about 10 minutes per listing entering details and approving the generated content. The quality was consistent, the branding was unified, and the posting cadence was reliable.

The AI learned the Austin market quickly — referencing neighborhoods, school districts, and local amenities that resonated with buyers. It knew to highlight the Barton Creek greenbelt for homes in Zilker, or the tech corridor proximity for homes in Cedar Park. This local intelligence made the content feel authentic rather than generic.

The managing broker could now review all outgoing content from a single dashboard, ensuring brand consistency without micromanaging individual agents. Any agent's post looked like it came from a premium marketing team.

Before Presly: 8 agents posting inconsistently with different tones, quality levels, and frequencies. The agency's social presence looked fragmented and unprofessional. Agents were spending 6+ hours per week on social media with mediocre results. Zero leads warmed by social content.

After Presly: Unified brand voice across all 8 agents. Listing impressions increased 2.8x. DM inquiries rose 38%. Three agents credited Presly-generated social posts with warming up leads before the first phone call — buyers who said "I've been following your posts" during their initial conversation. The agency now looks like a top-tier brokerage on every platform.

The transformation was visible within weeks. Listing impressions increased 2.8x as consistent, high-quality content was rewarded by platform algorithms. The agency's Instagram went from looking like a patchwork of different brands to a cohesive, premium presence that matched their actual reputation in the Austin market.

DM inquiries across all agents rose 38%. More importantly, the quality of inbound leads improved. Prospects who had been following the agency's content arrived at their first conversation already familiar with the team, the brand, and recent market insights. Three agents specifically credited Presly-driven social posts with shortening their sales cycle.

The time savings were massive at scale: 8 agents each saving 6 hours per week meant the agency reclaimed nearly 200 hours per month — time that went directly back into client service, showings, and closing deals.